Tourism Australia’s new logo
Tourism Australia has a new logo. I don’t just like it. I am crazy about it. It’s brave. It’s colourful. It’s reminiscent of the halycon days when tourism was portrayed in a playful and artistic way that shouted ‘Adventure ahoy! Come to our exotic country!’
I am so bored of dull corporate whatever-ness. The beige-ification of the world makes me want to weep tears of gin. Today I raise a glass to whoever it was that pushed this past all the nay sayers in suits. Viva la difference!
Do you love it? Does it make you feel like dancing?