I have always found the concept of selling uncomfortable but the truth is that we’re all selling, all the time.

Whether we’re asking for a pay rise, ‘promoting’ ourselves on a dating site or simply getting dressed in the morning, we’re all sending very clear message about our worth.

This is where things get tricky. So many of us have a very murky understanding of our own value.

Self-confidence, the way others have treated us in the past, the way we want to be perceived versus the way we are perceived … it’s a minefield.

I have been thinking about this lately. How am I selling myself? And am I selling myself short? I think I probably am. I have heaps of experience and yet I’m too chicken to ask for a pay rise. I feel less valuable as a romantic partner because I’m overweight. I feel like a financial loser because I am in debt and am struggling to get out.

I know I can change these things with a bit of work. Either that, or learn to sell around these factors better; upsell the good stuff and downplay the bad stuff.

How do you become better at selling yourself? Got any tips?